Does Flash Equal Cash? [Opinion]

One common theme in K-pop music videos is a unique sense of style from each entertainment company. Along with song production, hairstyles and clothing choices, the set of the music often determines how well-received a comeback will be by listeners. But do flashy music videos actually help spark interest in a song? The answer: yes, yes they do.

The label best known for their elaborate set designs is YG Entertainment, and they no doubt have had successes with many artists, particularly BIGBANG and former girl group 2NE1.

2NE1
2NE1’s “I Am the Best” with 171,300,568 views on YouTube, ranked at #7 on Gaon Digital Chart in 2011.

Since the year 2010, the two groups have ranked on the Gaon Digital Chart 30 times for the yearly count, with seven “Top 5” rankings. When only examining songs on the Gaon Chart that have music videos, 2NE1 and BIGBANG have a combined total of 1,781,831,322 views on YouTube. To further back up the theory that flash equals cash, the two most viewed music videos by each group (“Fantastic Baby” by BIGBANG and “I Am the Best” by 2NE1) are undoubtedly the ones with the craziest costumes, sets, props and hairstyles and highest rankings.

bigbang-fantasticbaby
BIGBANG’s “Fantastic Baby” with 273,409,922 views on YouTube, ranked at #5 on Gaon Digital Chart in 2012.

As if that wasn’t enough, in 2016 2NE1’s estimated net worth was around $48 million, while BIGBANG’s net worth was about $33.2 million. With their eye-catching groups and music videos, YG Entertainment certainly is solidifying the theory that flash equals cash. That is not to say that a group cannot be successful without thousands of dollars in set design, but it certainly does not hurt.

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