A conceptual electronic-pop music act based around sugar-rush-inspired adrenaline, pop!SUGAR makes its debut with the lead single, “Taste The Rainbow.” The song was released on all major digital platforms on Aug. 31, 2018, together with a lyric video on their YouTube channel. Evident from the title and artwork of the debut single, “Taste The Rainbow” is a song inspired by the multicolored candy Skittles.
Despite being the new kids on the block, the group is capable, versatile and set to join the top rung in the contemporary pop music space. Charged with waves of electronic stabs, glitches and subtle ethnic undertones, their production marries fresh, fun and feisty, with plenty of energy to spare.
“One of the main reasons why we even started pop!SUGAR was to spread positivity and happy music on the internet. With all the rapid technological advancements and accessibility, everyone who owns a smart device gets to share their feelings and opinions freely. Progress is definitely a great thing. But with that also comes a steady increase in hateful messages, comments and cyberbullying activities in recent years. We strive to be that part of the internet that fights off negativity with uplifting tunes and lighthearted melodies. A little online happy pill,” explains pop!SUGAR.
“Taste The Rainbow” was featured on multiple Spotify Playlists, including New Music Friday (Philippines, Singapore, Malaysia, Indonesia, Thailand), and the single definitely sets the tone for what is to come by the electronic-pop production group.