LINE FRIENDS, one of the world’s fastest-growing global character brands, today opens its second and biggest official U.S. store in Los Angeles. With the new store, LINE FRIENDS will offer locals and visitors a one-of-a-kind cultural venue to experience the brand through interactive in-store experiences and signature character merchandise.
The Los Angeles store comes after the successful opening of LINE FRIENDS’ flagship store in Times Square, New York in 2017, where more than 300,000 locals and tourists visited during opening week, and the LINE FRIENDS’ pop-up store in Hollywood last year, which drew more than 15,000 visitors.
The LINE FRIENDS store in Los Angeles features a large-scale retail space and is situated at 6922 Hollywood Blvd., home to Hollywood’s Walk of Fame. Customers can experience the brand through a wide array of photo zones and Instagram-ready displays, including a Mega TATA character at the store’s entrance and framed handprints of BTS members. The store will also offer BT21 merchandise, a character IP created through a collaboration between LINE FRIENDS and global boy band BTS which is widely loved by millennials worldwide, as well as the original characters, BROWN & FRIENDS.
“As we continue to win hearts of Millennials all over the world, we are excited to open our second and biggest LINE FRIENDS store in Hollywood, CA, the intersection of pop culture and tourist attractions,” said LINE FRIENDS. ” As part of LINE FRIENDS growing global presence, the Hollywood store is a key milestone for the company in diversifying its IP business, aiming to be a global creative studio and continuing to expand into the U.S. market.”
LINE FRIENDS takes an unprecedented approach from conventional character businesses with the brand’s shift from a character brand to a global creative studio by moving away from traditional retail business practices and focusing on its IP business. The Hollywood store serves as a springboard for continued expansion and partnerships with media and entertainment companies based in North America to develop new content and IPs.
So tell us, are you planning on visiting the store? What’s the first thing you want to get your hands on?