It’s finally here! Ever since the #BTSLoveMyself campaign was announced, ARMY everywhere have been waiting for the official merchandise to be revealed. That patience was finally rewarded as the first round of merchandise was announced via the official BTS Twitter on Nov. 30, 2017.
The Pretty-in-Pink items include stickers, a key ring, enamel pins and a small pouch, all emblazoned with the floral line graphics seen on the “Love Yourself: Her” album art. Also available are a medallion bracelet, notebook and phone cases (currently for the Galaxy7/8 only). All proceeds from the sales of official goods are donated to the LOVE MYSELF campaign.
A joint venture between BTS, their label Big Hit Entertainment, and the United Nations Children’s Fund (UNICEF), the LOVE MYSELF campaign works to support #ENDviolence, a global campaign dedicated toward the protection of children and teens from violence. Over the next two years, the LOVE MYSELF Fund is accepting donations in various ways, including personal donations from Big Hit Entertainment and the individual members themselves, 3% of the income from the sale of physical albums in the “Love Yourself” series and from the sales of official merchandise as previously mentioned. Donation desks installed by UNICEF will also be taking in funds to support the campaign.
So decorate your bag with a pin, slap a sticker on your laptop or replace that old, worn-out phone case today — it’s for a great cause!
Currently, the LOVE MYSELF campaign has raised approximately 500,000,000 KRW, with the #BTSLoveMyself hashtag being used over two million times on social media.