After months of teasing, LINE FRIENDS announces events to #MeetBT21, the charming characters created by K-pop group BTS. Fans will get a first chance at merchandise on Dec. 16 at two locations, the LINE FRIENDS Flagship Store in New York City and Boon the Shop, Gagnam-nu, Seoul.
While supplies last, purchases of $30 or more will receive limited-edition postcards at the NYC store. Special character sets will be be available at the Seoul location, along with a limited-edition LAMY BT21 fountain pen set. Products will be available for purchase online in early 2018, with a global launch also planned for stores located in Hong Kong, Thailand, Japan, and more.
BT21 is the first project from FRIENDS CREATORS, a special collaboration between LINE FRIENDS and various artists. BTS were chosen for their global influence and strong connection to the youth of today, taking part in the creative process from beginning sketches to background details on each of the eight characters.
How do you choose a favorite character with all this cuteness? What type of merchandise are you hoping to see?