SEOUL, SOUTH KOREA (JULY 31, 2018)SF9 revealed their fifth mini album, “SENSUOUS” on July 31, 2018 at 6PM KST, holding a comeback showcase at the Seoul MESA Hall in Hoehyeon-dong. The nine-member group performed their title track “Now or Never,” as well as the song “Different” from their latest mini-album.

Inseong shares, “The concept of this album is the awakening of a young man’s inherent sensuality.” With sophistication in mind, SF9 seeks to distinguish themselves from other boy groups with their untamed sexiness.

Their title track, “Now or Never,” is a song that expresses one’s love for another with its straightforward lyrics. The concise melody only adds onto the precision of the track. Zuho expresses his excitement for their new release, relaying, “We’ve always wanted to do a sexy song with a heavy rhythm, so it feels like we’re finally able to show a side of ourselves that we weren’t able to before.”

Their performance is also a must-see. The members exhibit sharp choreography, stage outfits that show some skin, and sexy expressions to match — a facet they attribute to their study of industry seniors’ performances. Jaeyoon reveals, “We had to diligently work out because the choreography shows off a lot of our silhouettes. Since Taeyang’s body-line is impressive, I personally asked him for one-on-one dance lessons.”

Chani, the team’s only underaged member, expresses his disappointment in his young age. With a laugh, Chani shares, “I feel like I would’ve been better able to digest the song if we had received it once I had become of age. I tried my best to convey sexiness, but I don’t think I was able to portray it as well as the older members.”

Including “Now Or Never,” the mini-album is comprised of a total of five tracks: “Different,” “Unlimited,” “PHOTOGRAPH” and “SHADOW.” Not only did Zuho participate in writing the rap lyrics with Youngbin, Hwiyoung and Chani, but he also tried his hand at songwriting and composing for the first time with the song “PHOTOGRAPH.” He shares that “the song depicts the idea of wanting to capture memories with fans in a photograph,” and that, “it was meaningful because we promised our fans that we’d gift them with a song we made ourselves, and we were able to fulfill that promise.”

Although summer is a season that calls for girl groups, SF9 is far from discouraged. Rapper Zuho asserts the group’s confidence, saying, “We’ll work hard to showcase a performance where even our sweat appears sexy.” Rowoon adds, “We believe that if we have passion and sincerity, our efforts will be recognized regardless of the song’s genre.”

Among SF9’s goals is a first-place win on a music program and selling out their fanmeet. Although the music charts have yet to illustrate their prominence, they’re determined to grow one step at a time. Zuho explains, “I don’t think it’s wise to become impatient due to other people’s comments,” concluding, “if we continue to work hard, people will eventually recognize our group’s individuality.”

Inseong relays that the group has found their achievements in their growth rather than in numbers. He confesses, “We’d be lying if we said that we completely don’t care about numbers, but everyone has different standards for measuring success. I think we were able to achieve musical competence and grow in our teamwork through various concepts within a short amount of time.”

Kicking off their comeback with a successful showcase, SF9 plans to drop jaws with their new album and scheduled performances.

For this particular comeback, there are three major points to look out for:

1) The preparation is over.

SF9 is armed with sexiness from beginning to end. SF9 previously experimented with genres that were not common in K-pop, and this time, they return with a sensuous electronic genre. Their new song “Now or Never” is rooted in progressive dark pop, a genre that recently attracted much attention mainly in England. Setting “sensuous sexy” as the main theme, SF9’s new track awakens the inherent sexiness within the group. In order to properly convey the sexiness of the sensuous and sophisticated mood, the members diligently worked out to tone up their physiques, and they tried to express this concept through their music, performance, visuals, etc.

2) From rap-making to producing their own song: “Growth in Music”

The members actively participated in this album and increased in their musical competence. Youngbin, Zuho, and Hwi-young wrote rap lyrics for the song “SHADOW” and “PHOTOGRAPH”. Youngbin, Zuho, Hwi-young, and Chani also worked together to write the lyrics to “Different”. The song “PHOTOGRAPH” is also an original by Zuho, which shows how much SF9 has grown in creating music.

3) A fantastic performance created by SF9 and world-class choreographer Keone Madrid.

The most noteworthy aspect of this album is the group’s upgraded performance. SF9 plans to showcase their powerful stage control with sensual sexiness and a precise performance through “Now or Never”. Having been choreographed by SF9 in collaboration with world-class choreographer Keone, there’s an even bigger expectation for “Now or Never”. In particular, the group’s performance representatives Taeyang and Chani took on bigger roles in the choreography, trying to fully include the opinions of all the members and clearly reflecting SF9’s identity in their performance. As a result, the dynamic choreography in combination with Chani’s solo Michael Jackson Moonwalk dance move make it hard for viewers to take their eyes off of SF9.

(FNC Entertainment, Naver.)


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